 | Prof. Dr. Marcus Mergenthaler
| Institution: |
University of Applied Sciences South-Westphalia Department of Agriculture |
| Position: |
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| Profession: |
agricultural and food economist / agricultural engineer |
| Country: |
Germany |
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General research interest:
- agricultural and food markets
- marketing strategies for food and agricultural businesses
- consumer research
COST UAE research interest:
- analysis of market potential of innovative products and services from urban and peri-urban agriculture
- development of marketing strategies for businesses in the agricultural and food sector
- analysis of public perceptions about urban and peri-urban agricult
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