Prof. Dr. Marcus Mergenthaler

Institution: University of Applied Sciences South-Westphalia Department of Agriculture
Profession: agricultural and food economist / agricultural engineer
Country: Germany

General research interest:

  • agricultural and food markets
  • marketing strategies for food and agricultural businesses
  • consumer research

 COST UAE research interest:

  • analysis of market potential of innovative products and services from urban and peri-urban agriculture
  • development of marketing strategies for businesses in the agricultural and food sector
  • analysis of public perceptions about urban and peri-urban agricult